Target: A New Day, A New Line

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It’s no secret Target is changing it’s direction and introducing a new look to it’s stores. It started with the new kids line Cat & Jack last year and I have slowly watched their apparel and home goods move towards more timeless and chic pieces. Their latest line, A New Day launches on August 27th in stores September. I simply cannot wait! It promises to be “For the millennial woman who is passionate about her style, this is a brand that delivers current fashion and reinvented classics, interpreted for real life. The brand is focused on quality and fit, making it versatile for any occasion.” 

Jump below to view the new pieces and find out more about A New Day: Available Exclusively at Target!


This collection will only be available at Target. It will be available in sizes 0–16, XS–XXL and select assortment in plus sizes, ranging from X–4X and 14W–26W in select stores and online. Prices won’t go above $50 bringing a boutique style to our closets without the heavy price tag.

I love the clean look and feel of the line and the clear ability to mix and match pieces! That is always a must for me with my busy schedule. I hope to review and try on these pieces once they find their way to my local Target. What are your favourite pieces from the new collection? Tell me in the comments below!

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    1. I love the idea of an affordable, beautiful line of clothing for people of all body types. I, too, am a busy, working lady who needs clothing that is easy to wear but looks good without breaking the bank. I’m interested to see your review but also, to see what the line ends up looking like. I have to say, I would really like to see more dresses!!

  1. Ahh! That yellow skirt! Those boyfriend jeans! This is how I want to dress, so glad I’ll be able to get an affordable “adult” wardrobe! Thanks for sharing!!

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